GARNSTUDIO/DROPS Design has become a strong brand among knitting and crocheting enthusiasts worldwide.
GARNSTUDIO was established in 1982 and have from the first moment enjoyed great success with our DROPS collections. Our focus is to create fashion and trend, to mix new with old, to give inspiration and new ideas. We wish to give our customers the best possible prices and offer the best possible service. Our main venture is to offer yarn and design through the internet in cooperation with our partners on respectively markets. We only carry high quality products and are proud to offer these at the markets most competitive prices. We work actively with maximum prices, and our DROPS catalogs cost only $2 in the stores, you can also print all our patterns for free from the internet.

If you are interested in starting a cooperation with GARNSTUDIO / DROPS, here is some information about our strategies, thoughts and ideas;

Today’s market is offering many challenges. Several traditional yarn stores are experiencing insecurity in the market and a decreasing customer base. At the same time, the activity and sales of yarn over the internet is significantly increasing. The future yarn retailer has everything to gain by creating an active internet profile, get connected and take part in the active knitting activities on the internet.

Cooperation with GARNSTUDIO / DROPS could be a perfect part of such strategy... GARNSTUDIO / DROPS have for a long time, next to our design work, had internet and the possibilities this creates as our main focus. Our web pages are translated into 8 languages and have 600 mill potential users. Our present partners have already received great benefits from our investments as we have proven a number of years that we are capable of creating positive attention and sales opportunities. GARNSTUDIO / DROPS have an assortment which, in cooperation with our retail stores, is specially developed to create best possible condition and healthy internet business operation.

By creating the possibility for optimal synergy effects by combining an assortment that works just as well over the internet as over the counter, the assortment is both modern and future aiming. We focus intensively on very competitive pricing, long life time yarns of the highest quality and classic fibers.

Our business model is based on having no sales staff/reps, instead we use our energy and resources on creating design and product development on the web. These factors create large competitive benefits compared to the traditional wholesale model with great costs tied into expensive sale organizations. In addition to this we are not represented on any shows or exhibitions, our focus is here.... on the internet. Here we are available 24 hours a day, 365 days a year.

GARNSTUDIO / DROPS have developed this strategy especially for what we call «The New Markets» where «The New Markets» are defined as all markets outside our home market in Scandinavia which include Norway-Sweden-Denmark-Finland. In the home market we are in a leading position both on and off the internet. The «New Market» strategy mainly focuses on getting established on the internet instead of “over the counter”. If a potential new partner can combine a great over the counter sale with the exceptional internet sale, this of course is a synergy effect we all value and which will provide safety for both sides although it is not a condition from our side.

What we are looking for in an ideal GARNSTUDIO / DROPS partner are high objectives, ambition to become a market leader in its market, and in order to reach this ambition a readiness to focus on aggressive pricing and high service level. The partners will be working with a wide selection of GARNSTUDIO / DROPS assortment, and is expected to be specialized in the GARNSTUDIO /DROPS area. Being specialized will make targeted marketing easier towards different markets. Together with our partners we make marketing activities through headlines, banners and newsletters. We use these tools actively to market our cooperative partners and their DROPS activities. All for free... an extremely valuable resource for an active yarn store.

GARNSTUDIO / DROPS are very interested in getting in touch with existing or new upcoming yarn stores which find our strategy to be coherent with their own and wants a cooperation on this basis.

Send an email to export@garnstudio.com, tell us a little about whom you are etc, and we’ll get back to you.

Best regards

Marketing department
DROPS DESIGN A/S